Do you have a novel or non-fiction book you want to promote, but you're not sure how to do it? There are a lot of sites devoted to marketing ideas. Some of these charge money, others offer advice in the way of free articles or newsletters. You can also try doing a virtual book tour by approaching bloggers who blog in the area relevant to your subject or genre.
Today, my middle grade paranormal mystery, Ghost for Rent, is spotlighted at Christine Verstraete's blog: http://candidcanine.blogspot.com. Christine periodically offers authors an opportunity to post a short snyopsis, cover art, and the first few paragraphs of your book. This is a great way to promote your work at no cost to you. Christine may also get some new readers on her blog as you send people there to check out your first paragaraphs.
Try signing up for Penny Sansevieri's newsletter at her web site http://www.amarketingexpert.com/ to get some great marketing ideas.
J. Aday Kennnedy, offers authors an opportunity for promotion on her blog. She adds a twist to the usual review and interview by offering marketing ideas. She requests that you donate a book to a library in exchange for her suggestions, but it isn't obligatory. Check out her blog at http://jadaykennedy.blogspot.com/ She did a great job on suggesting ways I can promote my book, Ghost for Rent. http://jadaykennedy.blogspot.com/2009/12/ghost-for-rent-by-penny-lockwood-book.html
Look for other ways to get your name out there. Blog Talk Radio hosts are always looking for new talent to spotlight. Many hosts specialize in one specific type of writing, such as children's or romance, but others will be more general. Listen to a few shows to find a good fit, then contact the host. http://www.blogtalkradio.com/
Carolyn Howard Johnson also offers a free newsletter geared specifically to frugal book promotion. Check out her web site at http://www.carolynhowardjohnson.redenginepress.com/ and sign up for her newsletter.
With a little research, you can find other ways to promote yourself. Do you have any good ideas for marketing or newsletters that have helped you with your promotion? Please feel free to share.